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Wall Street Survivor

Wall Street Survivor, a division of Stock-Trak, is a financial literacy and investing education powerhouse. Their wide collection of platforms under management puts them at the very top of online investment-related educators and service providers. 

Marketing / Branding

Our Process

Wall Street Survivor required support in driving traffic to their website and generating quality leads and conversions at a low CPA for their Wall Street Survivor, Investing101 and Personal Finance Lab platforms.


Who is the ideal customer for each platform and how they spend their time online


Google Ads is the channel of choice while leveraging tools like Google Optimize allowed us to get our messaging right


Managing keywords and ad campaigns is a constantly evolving process – making adjustments is key


Setting clear targets and measuring against them is super important. Offering a free product can sometimes blur the lines on if a campaign is profitable or not

The Results



YoY increase in conversions

Cost Per Click


YoY decrease in cost per click



YoY decrease in cost per acquisition

Start a conversation with our team

Got a digital challenge you’re looking to tackle? Get in touch to see how we could help.

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