Wall Street Survivor, a division of Stock-Trak, is a financial literacy and investing education powerhouse. Their wide collection of platforms under management puts them at the very top of online investment-related educators and service providers.Â
Marketing / Branding
Research
Who is the ideal customer for each platform and how they spend their time online
Platform
Google Ads is the channel of choice while leveraging tools like Google Optimize allowed us to get our messaging right
Optimize
Managing keywords and ad campaigns is a constantly evolving process – making adjustments is key
Objectives
Setting clear targets and measuring against them is super important. Offering a free product can sometimes blur the lines on if a campaign is profitable or not
YoY increase in conversions
YoY decrease in cost per click
YoY decrease in cost per acquisition
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