Ardene

Women’s fashion brand Ardene teamed up with social media moguls Kendall and Kylie jenner, collaborating on a new clothing collection. With nationwide exclusivity, Ardene was looking to capitalized on the star’s brand names and generate a buzz across various channels.

Branding / Strategy / Marketing

The Challenge

With big names came big expectations. Ardene knew that this partnership had the potential to generate sizable awareness and engagement. The initial mandate with Ardene was to develop anticipation leading up to the drop of the first collection. Post-launch, Ardene’s campaign objectives shifted to centering around driving conversions.

Our Process

Various channels were used in order to maximize pre-launch awareness and engagement including Facebook, Youtube and Display. Ardene developed high-quality, attractive videos to get the message across. The appealing content paired with in-depth targeting allowed for a highly successful product launch.